Nutrition Excellence Awards

Judging criteria

Each entry is assessed against five criteria, together with the requirements for its category and intended users.

Prepare your evidence
Vegetables, fruit, pulses, grains, seeds and nuts arranged on a table.

Choose your category

The category pages explain the products covered, the questions reviewers consider and the documents to include. All categories follow the common framework below.

Foods

Composition, servings and the role of a food in the diet.

Beverages

The drink as consumed, its composition and intended use.

Seven requirements for every entry

An entry must meet all seven requirements. Reviewers record the evidence and reasons for each finding; a high score cannot offset a requirement that has not been met.

Seven requirements for every entry
RequirementWhat it establishes
Applicant identity and authorityThe responsible organisation and the applicant’s authority to submit the material.
Category and marketAn eligible product or ingredient with a defined market and use.
Complete and consistent informationThe application, labels and documents identify the same version and conditions of use.
Safety and authenticityRelevant safety questions and the authenticity of the submitted information have been addressed.
Evidence for the nutritional purposeThe statements made in the entry can be assessed against identifiable supporting sources.
Independent reviewThe reviewers have the appropriate expertise and their interests have been assessed.
Programme rules and public recordThe applicant accepts the rules and the public information required for an award.

The five criteria

Each criterion is scored from 0 to 5 in half-point increments. Reviewers explain the score with reference to the submitted material.

The five criteria
CriterionWeightQuestion for the assessment
Nutritional purpose and suitability30%Is the nutritional purpose justified for the stated use and intended users?
Quality and relevance of evidence30%How well does the evidence support that purpose, and how closely does it apply to this product?
Composition and quality information20%Are identity, composition and relevant quality records clear and consistent?
Clear and responsible information10%Do labels, instructions and statements accurately describe the product and its use?
Practical use and transparency10%Are the conditions of use realistic, with sources and limitations explained?

Meeting the award standard

An award requires a weighted total of at least 80 out of 100. The first two criteria each require at least 4 out of 5; each remaining criterion requires at least 3 out of 5. All seven requirements must also be met.

Two reviewers assess the entry independently. A further independent review is required if they disagree about a mandatory requirement or whether the award standard is met, or if their total scores differ by more than 10 points. The final decision records how those differences were resolved.

Scores support the reasoned decision. They are not published as a ranking of products or companies.

The assessment method

The programme assesses submitted documents and evidence. No samples are requested. The assessment does not include taste testing, laboratory analysis or inspection of manufacturing premises.

Sales, advertising reach and purchases of award items are not scoring criteria. The award concerns the defined product or ingredient and the evidence for its nutritional purpose. It does not certify every production batch.

Which criteria apply?

The rules and category requirements applicable to an entry are fixed when the complete application is accepted for review. That version remains attached to the decision and award record.

If a later safety or legal issue affects an existing entry, ENS explains the issue and any change needed to the assessment or award scope. Changes to criteria are recorded rather than silently substituted into an application.

Related information