Nutrition Excellence Awards

Food awards: criteria and evidence

Explain the nutritional role of your food, its composition and how a realistic serving fits its intended use.

Start a food entry
Unlabelled food pots with fruit and cereals.

Foods covered

This category covers finished foods for the general diet, including cereals, dairy products and alternatives, meals and snacks. Products for a defined life stage, clinical use or other specialist nutritional need follow the specialised nutrition requirements.

What reviewers consider

Reviewers assess the food as a whole. The assessment relates its composition to the normal serving, intended users and nutritional purpose described in the entry.

Overall composition

Describe the relevant nutrients and ingredients together. A single favourable nutrient does not explain the whole product.

A realistic serving

Show the amount normally consumed and the basis for the serving information on the label.

Its role in the diet

Explain the nutritional contribution in the intended dietary context, using statements that the evidence can support.

Documents to include

Use the current product version throughout the application.

Documents to include
Document or informationInclude
Complete labelEvery panel, ingredients, allergens, nutrition declaration, instructions and relevant warnings.
Composition dataQuantities and units, the source of the figures and the basis of calculation or measurement.
Serving and useServing size, preparation where relevant and the intended dietary context.
Product identityFormulation version, pack sizes and identifiers, responsible organisation and markets.
Supporting evidenceSources for the nutritional purpose and relevant quality records.
Cereal bars with oats, nuts and dried fruit.Breakfast foods including oats, fruit, toast, eggs and avocado.

Match the evidence to the statement

A statement about nutrient composition needs reliable composition data. A statement about a physiological effect needs evidence relevant to that effect and to the product as consumed.

A finished-product human trial is not automatically required for every ordinary food. The evidence required follows the statement being made and the category requirements.

Check the evidence before uploading

The following checks help reviewers follow the application without having to resolve avoidable inconsistencies.

  • Give units and a source for each nutrient value.
  • Use consistent serving sizes across the label, nutrition data and evidence map.
  • Explain any difference between the ingredients or formulation studied and the submitted food.
  • Include relevant findings that qualify or contradict the proposed nutritional purpose.

Start your food entry

Check that the label, nutrition information and product image describe the same version. Keep the original source records available in case a reviewer asks for clarification.

Related information